The I Love Foundation is an alliance of local people who come together to solve the problems of their communities by crowd-pooling intent and resources. Started in 2013, I Love Jaisalmer is one of the most active units of The I Love Foundation where over 60+ community projects have been successfully launched and executed.
IMPACT IN ACTION
District Administration Jaisalmer Awards 2019, 2022, 2023
AWARDS & RECOGNITION
Contributed to the creation of The Gyaan Centre (Rajkumari Ratnavati School), a space dedicated to women's education and empowerment in the region.
Contributed to the design and development of a Girl's Hostel Building in Jodhpur - a collaborative initiative by Sardar Club Trust and The I Love Foundation.
Recognized as Sustainability Champion by Outlook Magazine's Responsible Tourism Initiative. The award is given to organizations and people who are committed to sustainability including initiatives that protect and preserve India's heritage.
The Foundation was responsible for launching Jaisalmer's largest cleanliness & conservation drive.
Spearheaded India's first citizen airline partnership to promote tourism in Jaisalmer which was published in IVEY Publishing as Business Case Study-Spice Jet and Jaisalmer: A Win Win Negotiation During Crisis.
Initiated water projects building 59 farm ponds in Jaipur in collaboration with the Deshpande Foundation, clean drinking water solutions in 22 government schools and reviving ancient wells in Orans, Jaisalmer.
Developed 2 women artisan clusters in Jaisalmer providing employment opportunities to 40 women and set up smart classrooms impacting 900 girls in Jaisalmer.
A Brief about TILF's Impact Assessment Report: With over 60 community projects since its inception, TILF has mobilized around 10,000 youth volunteers, impacting about 300,000 lives in 225 locations in Rajasthan with the majority being rural locations.
OBJECTIVES
ENVIRONMENT & ECOLOGY
TILF has helped revitalize Rajasthan through community-centric initiatives, emphasizing cleanliness and regional development. Our environmental projects aim to sustainably balance the semi-arid desert geography, supporting biodiversity and fostering community engagement.
RESPONSIBLE TOURISM
We aim to protect the cultural and natural heritage of cities like Jaisalmer while fostering sustainable development that benefits locals and visitors alike. Through our initiatives, we strive to balance economic growth with environmental conservation, encouraging a shared responsibility for the city's welfare to ensure it remains a vibrant destination for future generations.
EDUCATION & EMPOWERMENT
The education and empowerment initiative of The I Love Foundation empowers the youth with scholarships, experiential learning programs in science, technology, and art, supporting maker spaces, skill development programs, hospitality apprenticeships, building smart classrooms, speaker series, and providing educational and employment opportunities to women.
HERITAGE & CULTURE CONSERVATION
Rajasthan is rich in cultural heritage, boasting distinctive art forms, architecture, folk music, dance, and traditions. We are dedicated to preserving this vibrant legacy and supporting the region's people. Our programs aim to inspire pride and a sense of responsibility, bridging the past and present while raising cultural awareness. The I Love Foundation also promotes cultural entrepreneurship, providing a platform for artisans to harness their talents and become creative entrepreneurs.
HEALTH & WELLBEING
We prioritise health and wellbeing in response to the challenging healthcare landscape in the Jaisalmer district, characterized by its vast, remote terrain, dispersed population, and critical shortages of healthcare resources. Focusing on community-specific interventions, particularly for children and women, TILF addresses immediate health needs, strengthens healthcare infrastructure, and tackles issues like clean drinking water scarcity through initiatives such as the installation of Rain water harvesting system (RWH) and RO water units.
INITIATIVES
Citizen Airline Partnership
Tourism accounts for 60% of Jaisalmer's economy, but with the Desert Festival cancelled in 2020 and a 69% drop in tourism due to COVID-19, the city faced an economic crisis.
Water Project
launched by the Deshpande Foundation and implemented in Rajasthan by Dhun and The I Love Foundation, farm ponds focuses on community rainwater harvesting to boost the resilience of local farming
Jaisalmer Fights COVID
I Love Jaisalmer helped Jaisalmer in its fight against COVID by bringing down 37% COVID-positive patients to almost 0 in just 40 days.
Scholarship Programs
TILF Scholarship Program aims to empower students from diverse backgrounds by providing financial assistance for their higher education.
Digital Education Drive
I Love Jaisalmer's Smart Classroom promotes an all-inclusive digital learning aid for girls' education in Jaisalmer.
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Health & Wellbeing
The I Love Foundation (TILF) is dedicated to improving healthcare in rural areas through a variety of initiatives.
Animal Healthcare
The Foundation extended support to animal welfare by providing Jaisalmer's first institutional animal ambulance, to a local cow shed, Tulsi Gaushala.
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Jaisalmer Fort Drainage
Jaisalmer fort is a living fort with 5000 residents. Recognising the problems faced by Jaisalmer Fort residents during the drainage system renovation project, I Love Jaisalmer raised awareness through the District Empowered Committee and consulted heritage architects to assess the plan.
Rehabilitation of Rural Health Centre
In a community-led initiative amidst the COVID pandemic, I Love Jaisalmer led the rehabilitation of Government Health Centre Lodhruva, a remote village located 10 km from Jaisalmer city, which had limited accessibility to public transport and health care.
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Heritage Conservation
Many heritage sites have suffered from neglect, contamination, theft, or destruction due to a lack of awareness.
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Promote Vernacular Artistry
Jaisalmer is home to skilled craftspeople, artists, and musicians—true masters of their craft.
Preserving Folk Art
Manganiyars are a community of generational professional musicians in Jaisalmer whose global performances were curtailed by COVID-19, threatening the survival of this cherished art form.
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Feast of The Thar
The I Love Foundation brings attention to the unique character of Jaisalmer
Clean Drinking Water
Much of the local water supply in Jaisalmer is toxic and unsuitable for drinking given its high total dissolved salts.
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Jaisalmera Through My Lens
The "Jaisalmera Through My Lens Photography Contest" was launched to encourage photography, discover talent, and connect Jaisalmer's artistic community with the world.
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Jaisalmer Desert Festival
The Jaisalmer Desert Festival, hosted by Rajasthan Tourism and the Jaisalmer District Administration, draws over 100,000 visitors each year.
Anti Plastic Campaign
Jaisalmer, being a tourist destination, faces excessive reliance on plastic, which poses a severe threat to Jaisalmer's drainage system, health, and sanitation impacting the region's ecosystem.
Rajkumari Ratnawati Girls School
Built by the CITTA Foundation in 2018, the Rajkumari Ratnawati Girls School intends to serve over 400 girls in Jaisalmer's Thar Desert, where female literacy is just 32%.
21st-century Skill Development Program
In collaboration with Workverse (Formerly X Billion Skills Lab, the Skill Development initiative of The I Love Foundation aims to empower graduates from Jaisalmer with high-quality access and exposure to the required 21st-century workplace skills.
Art Outreach Programs
I Love Jaisalmer organizes 'Paint Your Dreams' as an outreach program for art and culture in government schools in the villages of Jaisalmer District.
TILF Speaker Series
TILF Speaker Series aims to connect students in Rajasthan with accomplished individuals from diverse fields.
Cleanliness Drives
In 2013, the I Love Jaisalmer initiative began a restoration project at the Jaisalmer Fort, a UNESCO World Heritage Site.
Hospitality Apprenticeship Program
The annual hospitality apprenticeship program aims to empower the youth of Jaisalmer with successful careers in hospitality in Jaisalmer.
School Infrastructure
TILF has supported government schools with infrastructure development and access to quality education.
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Makerspace
The Makerspace program is a self-directed learning space for learners of different ages, emphasizing 'Learning Through Making'.
Women Employment Program
The 'Marketplace Connect' initiative by The I Love Foundation aims to preserve local arts and crafts in the Jaisalmer region by integrating them into modern markets, thereby creating employment opportunities for rural women.
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Science Outreach Programs
The IndiaBioscience Outreach Grants promote innovative outreach initiatives across India to bring science beyond labs and foster scientific curiosity among students.
Awareness Programs
To ensure the success of the cleanliness programs, various community awareness initiatives were conducted in educational institutions and local communities in Jaisalmer.
Tourism At Indo-Pak Border
Rajasthan Tourism, in collaboration with the Border Security Force (BSF), launched Border Tourism Jaisalmer to offer tourists an immersive look at life in the border areas and the work of the security forces, while also benefiting local villages.
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Jaisalmera - My City My Responsibility
The 'Jaisalmera' initiative, launched in 2018, fosters a sense of community and encourages responsible tourism among Jaisalmer's students.
Air Connectivity For Jaisalmer
Jaisalmer is a top tourist destination in India, attracting visitors, artists, and professionals from around the globe.
Anti Tout Campaigns
Touts, aggressive sellers who often hustle or scam tourists, harm the local economy and tarnish Jaisalmer's reputation.
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Tourism & Road Safety
Jaisalmer welcomed over 5.7 million tourists in 2022, causing significant road traffic.
Ecological Regeneration
In 2017, the I Love Foundation began the 'Greening Jaisalmer' initiative at Gadisagar Lake, a popular tourist spot in Jaisalmer, planting 1,400 native trees around the lake with the help of 900 locals. They also planted 1,100 trees in local schools and hospitals that year.
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Digital Cultural Archive (ADDA)
The Art and Design Digital Archive (ADDA) is a collaborative initiative by the Asian Heritage Foundation (AHF), Dhun Jaipur, and The I Love Foundation.
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Pandemic Resilience Project
Amidst the covid pandemic, documenting the learnings from the Thar desert aimed to inspire people to embody resilience, invincibility, fearlessness and to thrive against all odds.